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"The Futuro Matters" Campaign

Web

"The Futuro Matters" Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Design a cross-platform digital campaign for The Futuro Media Group's public TV, radio, & podcast programs as part of their year-end fundraising appeal. Content must convey the personality of the brands in a unified way and be functional in all aspects of the campaign—from email & website headers to social posts, profiles, and banner ads. 

SOLUTION: Use the bright colors and distinct look of Futuro's brands to build modular posts and gifs that grab attention. Viewers & listeners want to support this brand's unique and powerful content—so we're reminding them just how bright, unique, new, and necessary it is. 

Banner ads & social gifs: 

Social posts: 

Social banners:

Website banners: