IAAB Brochure & Sell Sheets
DESIGN CHALLENGE: Work with Red Barn Consulting to develop a look for IAAB (Insurance Agency Accounting & Bookkeeping.) Steer clear of common accounting symbols (no calculators!) and deliver collateral that consistently communicates the brand to B2B clients.
SOLUTION: Create a set of icons and tongue-in-cheek graphics that communicate directly to clients' pain points, skipping over dull corporate design stereotypes to create a look that is at once approachable, witty, and competent.
SCALE & IMPACT: Distributed to prospective clients at trade shows and included in arsenal of marketing materials.
All-Star Driver's Park Your Phone Drive Your Car Campaign
DESIGN CHALLENGE: Design and brand a safe driving package to promote All-Star Driver's texting while driving awareness campaign, "Park Your Phone Drive Your Car"
SOLUTION: Keeping within the existing All-Star Driver branding & color palette and in alignment with All-Star's other umbrella branding, create a hip, texting and social media-centered package that appeals to teen drivers.
SCALE & IMPACT: Thousands of packages delivered to high schools throughout Connecticut, and the movement is growing. What was initiated as a month long campaign is now ongoing, including larger distribution throughout the state and TV news coverage.
Founder's Insurance Direct Mail Campaign
DESIGN CHALLENGE: Work with Red Barn Consulting to design a series of mailers for Founders Insurance that drive essential pain points and engage followup. Must be quirky but still appeal to a long running and distinguished insurance brand.
SOLUTION: Design a series of icons and characters that help drive brand affinity. Use a bright, consistent color palette throughout while keeping the overall format consistent to drive interest with each subsequent mailing.
SCALE & IMPACT: Mailed to households across Connecticut.
AMERICA BY THE NUMBERS WITH MARIA HINOJOSA: COLLATERAL FOR NATIONAL SCREENINGS & PROMOTION
DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, a weekly, 8-episode documentary series that premiered on PBS and World Channel in Fall 2014. Materials must be consistent and easily display information for each National screening and any other promotional events. Materials include a promotional handbill with episode list, a reception poster and template, a screening evite template and an editable print invitation. View the full branding project here.
SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. The text is organized and easy to navigate and edit.
SCALE & IMPACT: Shared at screenings across the United States with series anchor, journalist Maria Hinojosa.
America by the Numbers with Maria Hinojosa: Collateral for PBS Annual Conference
DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, an 8-episode PBS series that is slotted to air in Fall 2014, to stations and public television executives at the PBS annual conference. Materials include a promotional handbill with episode list, a reception invitational postcard, a reception evite template, a poster for outside the reception, a promotional flyer for a breakout session, and giveaway items including a custom umbrella and paperdoll of the series host, Maria Hinojosa. Must align with the branding of production company The Futuro Media Group and its other programs, while also satisfying design requirements of presenters and funders. Design, including logo, occurred in the midst of a larger branding project (also completed by Incendiary Designs), so it had to balance time constraints with a smooth transition into a future brand launch.
SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. Print designs incorporate QR codes to series landing page and social media tags to tie into digital strategy.
SCALE & IMPACT: Provides the first impression of a nationally airing television series. Shared with national media makers, funders and executives.
All-Star Driver's "Safe Drivers Are Cool" Billboard
DESIGN CHALLENGE: Cleanly convey that safe driving is "Cool," using All-Star Driver's "Coolest Teen" character.
SOLUTION: This sleek design, while keeping with All-Star Driver's logo and fonts, takes a cleaner approach to a potentially cheesy subject to appeal to both teens and their parents. Images are aspirational and simple to cut straight to the message.
SCALE & IMPACT: Billboards placed on highways across Connecticut.
Founder's Insurance Cyber Popup
DESIGN CHALLENGE: Work with Red Barn Consulting to design a large scale popup ad for Founder's Insurance's Cyber Liability services for healthcare providers, as well as an accompanying template for handouts.
SOLUTION: Design custom vector graphics to illustrate the risk of medical data breaches, maintaining a consistent color palate and fonts matching past work for Founder's Insurance. Complement the simple graphics with clean, strong copy.
SCALE & IMPACT: Coming soon.
Agency University Print Collateral
DESIGN CHALLENGE: Create a consistent brand feel for Agency University, an intensive training program for insurance agents, that also sets the tone for their digital presence and future marketing pieces. Must balance a playful tone with serious work!
SOLUTION: Develop a secondary color palette that is playfully pastel but transitions cleanly and seamlessly. Create design elements that mirror the shape of the logo and effectively organize varying lengths of information.
SCALE & IMPACT: Coming soon!
All-Star Driver Textbooks
DESIGN CHALLENGE: Design a clean, minimal driving textbook that incorporates All-Star Driver's existing logo and fonts.
SOLUTION: Use a consistent black, white, and grey color scheme throughout. Add structure and interest within the simplicity by following a sharp vertical alignment. Add a cool, almost tech-y spin to a subject usually relegated to the design schemes of cartoons and vivid colors.
SCALE & IMPACT: Distributed to teen students at over 70 locations throughout connecticut by a driving school rated among the top 25 fastest growing education companies nationally by Inc. Magazine.
NPR's Latino USA: Initial refresh
DESIGN CHALLENGE: Work with a 20 year old brand to freshen up their image and promote new programming, all while retaining and working around the existing logo that they felt was outdated.
SOLUTION: Focus on the geometric elements of the existing logo, using shape and typography to highlight a more contemporary feel.
SCALE & IMPACT: Print, web, social media, and eblast elements for a national brand with a monthly combined broadcast and digital imprint of over a million.
NPR's Latino USA: 1 Hour Expansion
DESIGN CHALLENGE: Work with a 20 year old brand to advertise their expansion from a half hour to an hour.
SOLUTION: Create a virtual "listening party," inviting listeners and press across platforms to attend. The "listening party pack" included a link to a printable paperdoll in the likeness of the show's host, so listeners could listen to the premiere alongside her and tweet photos for a chance to win prizes like a custom temporary tattoo from the show. The pack also included food and drink recipes (chosen by staff contests,) and a link to a SoundCloud "moving sound" that documented the "guac-off."
SCALE & IMPACT: Web, social media, PR and eblast elements for a national brand with a monthly combined broadcast and digital imprint of over a million. After the campaign, there was an increase in station carriage and over 108 press pickups of the program's expansion.
All-Star Driver Business Driver Division Brochure
DESIGN CHALLENGE: Design a clean, easy to digest brochure that outlines the advantages and pain points addressed by All-Star Driver's new Business Driver Division without giving away too much up front.
SOLUTION: Work with their marketing team to visually and conceptually divide copy into short, snappy explainers and highlight key facts. A quiz on the back of the brochure ties into the call to action and matches an interactive survey on their website. The result is simple, using only the strongest facts and leaving the focus on the call to action. Visually integrated with the followup presentation, templates, and website, also designed by Incendiary Designs.
SCALE & IMPACT: Used as the first touchpoint in the B2B sales strategy of All-Star Driver's new Business Driver Division. All-Star Driver has over 70 locations throughout Connecticut, and was rated among the top 25 fastest growing education companies nationally by Inc. Magazine.
Futuro Media Group: Annual Appeal
DESIGN CHALLENGE: Create a set of templates for physical distribution, email, and web for an annual appeal for a nonprofit production company.
SOLUTION: Use a consistent visual theme based on the production company's orange circular logo to unite all of their media products under one consistent theme.
SCALE & IMPACT: This is a current project. Coming soon!
America By The Numbers with Maria Hinojosa: Clarkston Georgia
DESIGN CHALLENGE: Create DVD packaging for a series pilot on PBS. The program did not have a logo or branding.
SOLUTION: Work with screenshots and type from the documentary to reflect its characters and tone.
SCALE & IMPACT: Distributed to press and at screenings across the country. The program saw a 30% increase in viewers in its timeslot.
DRIVER'S EDUCATION POSTERS
DESIGN CHALLENGE: create a series of posters to hang in driving school classrooms, to convey the range of services offered by the client
SOLUTION: use a bold collection of continuous images and type to form an interchangeable panorama, conveying the possibility of movement these driving education services provide
MEDIUM: digital, for print
SIZE: 20" x 30"
SCALE & IMPACT: used in classrooms for the largest driving school in the Northeast, with over 70 locations.
Dufour Family Monogram & Wedding Tickets
DESIGN CHALLENGE: Create a sleek and versatile logo for a family-to-be that can be used for wedding stationary, return address stamps, seals, and possible ice sculptures... Then, using the monogram for reference, design breakfast and drink tickets for the wedding.
SOLUTION: Focus on clean lines, typography, and the desired wedding color scheme. Then, in the style of the logo, create matching graphics for the print pieces.