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Filtering by Tag: teens

All-Star Driver's Park Your Phone Drive Your Car Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Design and brand a safe driving package to promote All-Star Driver's texting while driving awareness campaign, "Park Your Phone Drive Your Car"  

SOLUTION: Keeping within the existing All-Star Driver branding & color palette and in alignment with All-Star's other umbrella branding, create a hip, texting and social media-centered package that appeals to teen drivers.

SCALE & IMPACT: Thousands of packages delivered to high schools throughout Connecticut, and the movement is growing. What was initiated as a month long campaign is now ongoing, including larger distribution throughout the state and TV news coverage

All-Star Driver Textbooks

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, minimal driving textbook that incorporates All-Star Driver's existing logo and fonts. 

SOLUTION: Use a consistent black, white, and grey color scheme throughout. Add structure and interest within the simplicity by following a sharp vertical alignment.  Add a cool, savvy spin to a subject usually relegated to the design schemes of cartoons and vivid colors. 

SCALE & IMPACT: Distributed to teen students at over 70 locations throughout connecticut by a driving school rated among the top 25 fastest growing education companies nationally by Inc. Magazine.