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Filtering by Tag: driving

Driver's Education Posters

Kaitlin Archambault

DESIGN CHALLENGE: create a series of posters to hang in driving school classrooms, to convey the range of services offered by the client

SOLUTION: use a bold collection of continuous images and type to form an interchangeable panorama, conveying the possibility of movement these driving education services provide  

SCALE & IMPACT: used in classrooms for the largest driving school in the Northeast, with over 70 locations. 

All-Star Driver Business Driver Division Brochure

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, easy to digest brochure that outlines the advantages and pain points addressed by All-Star Driver's new Business Driver Division without giving away too much up front. 

SOLUTION: Work with their marketing team to visually and conceptually divide copy into short, snappy explainers and highlight key facts. A quiz on the back of the brochure ties into the call to action and matches an interactive survey on their website. The result is simple, using only the strongest facts and leaving the focus on the call to action. Visually integrated with the followup presentation, templates, and website, also designed by Incendiary Designs. 

SCALE & IMPACT: Used as the first touchpoint in the B2B sales strategy of All-Star Driver's new Business Driver Division. All-Star Driver has over 70 locations throughout Connecticut, and was rated among the top 25 fastest growing education companies nationally by Inc. Magazine. 

All-Star Driver's Park Your Phone Drive Your Car Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Design and brand a safe driving package to promote All-Star Driver's texting while driving awareness campaign, "Park Your Phone Drive Your Car"  

SOLUTION: Keeping within the existing All-Star Driver branding & color palette and in alignment with All-Star's other umbrella branding, create a hip, texting and social media-centered package that appeals to teen drivers.

SCALE & IMPACT: Thousands of packages delivered to high schools throughout Connecticut, and the movement is growing. What was initiated as a month long campaign is now ongoing, including larger distribution throughout the state and TV news coverage

All-Star Driver Textbooks

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, minimal driving textbook that incorporates All-Star Driver's existing logo and fonts. 

SOLUTION: Use a consistent black, white, and grey color scheme throughout. Add structure and interest within the simplicity by following a sharp vertical alignment.  Add a cool, savvy spin to a subject usually relegated to the design schemes of cartoons and vivid colors. 

SCALE & IMPACT: Distributed to teen students at over 70 locations throughout connecticut by a driving school rated among the top 25 fastest growing education companies nationally by Inc. Magazine.