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Filtering by Tag: booklet

All-Star Driver Business Driver Division Brochure

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, easy to digest brochure that outlines the advantages and pain points addressed by All-Star Driver's new Business Driver Division without giving away too much up front. 

SOLUTION: Work with their marketing team to visually and conceptually divide copy into short, snappy explainers and highlight key facts. A quiz on the back of the brochure ties into the call to action and matches an interactive survey on their website. The result is simple, using only the strongest facts and leaving the focus on the call to action. Visually integrated with the followup presentation, templates, and website, also designed by Incendiary Designs. 

SCALE & IMPACT: Used as the first touchpoint in the B2B sales strategy of All-Star Driver's new Business Driver Division. All-Star Driver has over 70 locations throughout Connecticut, and was rated among the top 25 fastest growing education companies nationally by Inc. Magazine. 

9th Annual Harvard Women's Law Association Conference Collateral

Kaitlin Archambault

DESIGN CHALLENGE: Create the look (including posters and program) for the 9th Annual Harvard Women's Law Association Conference. Must be clean and modern while still professional, without seeming too corporate.  

SOLUTION: Worked with the conference organizers to develop an editorial illustration that captures the theme of the conference, the overcoming of the glass ceiling. Used a consistent and clean combination of typefaces that still referenced back to their logo and tradition. 

SCALE & IMPACT: Posters were displayed throughout the Harvard campus, and programs were distributed to all conference guests and speakers—and very well received, if we can modestly say so ourselves! 

 
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