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America By the Numbers with Maria Hinojosa: Clarkston, Georgia

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America By the Numbers with Maria Hinojosa: Clarkston, Georgia

Kaitlin Archambault

DESIGN CHALLENGE: Create DVD packaging for a series pilot on PBS. The program did not have a logo or branding. 

SOLUTION: Work with screenshots and type from the documentary to reflect its characters and tone. 

SCALE & IMPACT: Distributed to press and at screenings across the country. The program saw a 30% increase in viewers in its timeslot.