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NPR's Latino USA: Initial Refresh

Kaitlin Archambault

DESIGN CHALLENGE: Work with a 20 year old brand to freshen up their image and promote new programming, all while retaining and working around the existing logo that they felt was outdated. 

SOLUTION: Focus on the geometric elements of the existing logo, using shape and typography to highlight a more contemporary feel. 

SCALE & IMPACT: Print, web, social media, and eblast elements for a national brand with a monthly combined broadcast and digital imprint of over a million