DESIGN CHALLENGE: Design a clean, minimal driving textbook that incorporates All-Star Driver's existing logo and fonts.
SOLUTION: Use a consistent black, white, and grey color scheme throughout. Add structure and interest within the simplicity by following a sharp vertical alignment. Add a cool, savvy spin to a subject usually relegated to the design schemes of cartoons and vivid colors.
SCALE & IMPACT: Distributed to teen students at over 70 locations throughout connecticut by a driving school rated among the top 25 fastest growing education companies nationally by Inc. Magazine.