DESIGN CHALLENGE: Work with Red Barn Consulting to develop a look for IAAB (Insurance Agency Accounting & Bookkeeping.) Steer clear of common accounting symbols (no calculators!) and deliver collateral that consistently communicates the brand to B2B clients.
SOLUTION: Create a set of icons and tongue-in-cheek graphics that communicate directly to clients' pain points, skipping over dull corporate design stereotypes to create a look that is at once approachable, witty, and competent.
SCALE & IMPACT: Distributed to prospective clients at trade shows and included in arsenal of marketing materials.