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Founder's Insurance Direct Mail Campaign

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Founder's Insurance Direct Mail Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Work with Red Barn Consulting to design a series of mailers for Founders Insurance that drive essential pain points and engage followup. Must be quirky but still appeal to a long running and distinguished insurance brand. 

SOLUTION: Design a series of icons and characters that help drive brand affinity. Use a bright, consistent color palette throughout while keeping the overall format consistent to drive interest with each subsequent mailing.  

SCALE & IMPACT: Mailed to households across Connecticut. 

The Colors

The Graphics