DESIGN CHALLENGE: Work with Red Barn Consulting to design a series of mailers for Founders Insurance that drive essential pain points and engage followup. Must be quirky but still appeal to a long running and distinguished insurance brand.
SOLUTION: Design a series of icons and characters that help drive brand affinity. Use a bright, consistent color palette throughout while keeping the overall format consistent to drive interest with each subsequent mailing.
SCALE & IMPACT: Mailed to households across Connecticut.