DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, an 8-episode PBS series that is slotted to air in Fall 2014, to stations and public television executives at the PBS annual conference. Materials include a promotional handbill with episode list, a reception invitational postcard, a reception evite template, a poster for outside the reception, a promotional flyer for a breakout session, and giveaway items including a custom umbrella and paperdoll of the series host, Maria Hinojosa. Must align with the branding of production company The Futuro Media Group and its other programs, while also satisfying design requirements of presenters and funders. Design, including logo, occurred in the midst of a larger branding project (also completed by Incendiary Designs), so it had to balance time constraints with a smooth transition into a future brand launch.
SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. Print designs incorporate QR codes to series landing page and social media tags to tie into digital strategy.
SCALE & IMPACT: Provides the first impression of a nationally airing television series. Shared with national media makers, funders and executives.