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AMERICA BY THE NUMBERS WITH MARIA HINOJOSA: COLLATERAL FOR NATIONAL SCREENINGS & PROMOTION

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AMERICA BY THE NUMBERS WITH MARIA HINOJOSA: COLLATERAL FOR NATIONAL SCREENINGS & PROMOTION

Kaitlin Archambault

DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, a weekly, 8-episode documentary series that premiered on PBS and World Channel in Fall 2014. Materials must be consistent and easily display information for each National screening and any other promotional events.  Materials include a promotional handbill with episode list, a reception poster and template, a screening evite template and an editable print invitation. View the full branding project here. 

SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. The text is organized and easy to navigate and edit. 

SCALE & IMPACT: Shared at screenings across the United States with series anchor, journalist Maria Hinojosa.