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Futuro Media Group Annual Report

Kaitlin Archambault

DESIGN CHALLENGE: Create an annual report that highlights all of FMG's signature programs across TV, radio, and podcast. Highlight key figures on audience and impact over the year, while also taking a closer look at key stories, audience feedback, and financial info. 

SOLUTION: Use FMG's colorful branding to highlight each program within its own branding and color scheme, uniting visually through type, layout, and infographics. Create bright and clean pull quotes and charts that can double for use on social and web. 

 
 

Web & social versions

ioby Annual Report

Kaitlin Archambault

DESIGN CHALLENGE: Create a compact annual report that highlights ioby's great collection of images and quotes from community leaders in a way that is fun, engaging, and versatile for both print and digital use. Incorporate graphics that clearly explain ioby's process for engagement and outlines their top line data for the year. 

SOLUTION: Use a bright palette, geometric shapes and sharp pull quotes to create pages and spreads that can work well in both print and as standalone graphics for digital. Create clean and sharp infographics that quickly describe key processes and numbers in a way that can be easily extracted as standalone figures for online use. 

 
 

"I Have A Dream" Foundation Print Collateral

Kaitlin Archambault

"Dreamers in Focus" Newsletter: As a part of the "I Have A Dream" Foundation brand refresh, we created an updated template for a newsletter geared towards middle school and high school "Dreamers" (students). 

 
 

Informational brochure: this updated brochure takes a clear and compelling look at key programming, need, and impact. 

 
 

"I Have A Dream" Foundation 35th Anniversary Gala

Kaitlin Archambault

We used the power of print to help the "I Have A Dream" Foundation celebrate their 35th Anniversary at their annual "Spirit of the Dream" gala in NYC. The table & environmental signs were part of a larger multimedia historical timeline project. We dug through decades of news clippings and photos to tell the empowering story of how "I Have A Dream" began—when Eugene M. Lang addressed a Sixth Grade class in Harlem, promising them college tuition if they stayed in school—and has evolved into a National movement, serving nearly 18,000 "Dreamers." We were sure to incorporate a look towards the future, too, as "I Have A Dream" have an ambitious expansion plan underway, and there's still much work to do, with 51% of students in U.S. public schools living in poverty.

Signs: While entering and passing through the event space, visitors traveled chronologically through bright signs detailing important years and events in "I Have A Dream" Foundation history, from its inception in 1981, to the present, landmark 35th Anniversary year, and into the future with expansion plans outlined for 2020. 

Tables: In keeping with the celebration of 35 years of history, table signs were named after years, starting in 1981. Each table sign features a photo or historical news clipping from that year. For years beyond 2016, we used photos of students ("Dreamers") who are expected to graduate college in that year, showing a future of promise and opportunity. 

Program book:

 
 

Design in action:

AMERICA BY THE NUMBERS WITH MARIA HINOJOSA: COLLATERAL FOR PBS ANNUAL CONFERENCE

Kaitlin Archambault

DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, an 8-episode PBS series that is slotted to air in Fall 2014, to stations and public television executives at the PBS annual conference. Materials include a promotional handbill with episode list, a reception invitational postcard, a reception evite template, a poster for outside the reception, a promotional flyer for a breakout session, and giveaway items including a custom umbrella and paperdoll of the series host, Maria Hinojosa.  Must align with the branding of production company The Futuro Media Group and its other programs, while also satisfying design requirements of presenters and funders. Design, including logo, occurred in the midst of a larger branding project (also completed by Incendiary Designs), so it had to balance time constraints with a smooth transition into a future brand launch. 

SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. Print designs incorporate QR codes to series landing page and social media tags to tie into digital strategy. 

SCALE & IMPACT: Provides the first impression of a nationally airing television series. Shared with national media makers, funders and executives. 

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NPR's Latino USA: Initial Refresh

Kaitlin Archambault

DESIGN CHALLENGE: Work with a 20 year old brand to freshen up their image and promote new programming, all while retaining and working around the existing logo that they felt was outdated. 

SOLUTION: Focus on the geometric elements of the existing logo, using shape and typography to highlight a more contemporary feel. 

SCALE & IMPACT: Print, web, social media, and eblast elements for a national brand with a monthly combined broadcast and digital imprint of over a million

NPR's Latino USA: 1 Hour Expansion

Kaitlin Archambault

DESIGN CHALLENGE: Work with a 20 year old national brand, Latino USA on NPR, to advertise their expansion from a half hour to an hour. 

SOLUTION: Create a virtual "listening party," inviting listeners and press across platforms to attend. The "listening party pack" included a link to a printable paperdoll in the likeness of the show's host, so listeners could listen to the premiere alongside her and tweet photos for a chance to win prizes like a custom temporary tattoo from the show. The pack also included food and drink recipes (chosen by staff contests,) and a link to a SoundCloud "moving sound" that documented the "guac-off."  

SCALE & IMPACT: Web, social media, PR and eblast elements for a national brand with a monthly combined broadcast and digital imprint of over a million. After the campaign, there was an increase in station carriage and over 108 press pickups of the program's expansion. 

Futuro Media Group Annual Appeal

Kaitlin Archambault

DESIGN CHALLENGE: Create a set of templates for physical distribution, email, and web for an annual appeal for a nonprofit production company. 

SOLUTION: Use a consistent visual theme based on the production company's orange circular logo to unite all of their media products under one consistent theme. 

SCALE & IMPACT: This is a current project. Coming soon! 

Founder's Insurance Direct Mail Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Work with Red Barn Consulting to design a series of mailers for Founders Insurance that drive essential pain points and engage followup. Must be quirky but still appeal to a long running and distinguished insurance brand. 

SOLUTION: Design a series of icons and characters that help drive brand affinity. Use a bright, consistent color palette throughout while keeping the overall format consistent to drive interest with each subsequent mailing.  

SCALE & IMPACT: Mailed to households across Connecticut. 

The Colors

The Graphics

AMERICA BY THE NUMBERS WITH MARIA HINOJOSA: COLLATERAL FOR NATIONAL SCREENINGS & PROMOTION

Kaitlin Archambault

DESIGN CHALLENGE: Build a cohesive set of collateral to promote America by the Numbers with Maria Hinojosa, a weekly, 8-episode documentary series that premiered on PBS and World Channel in Fall 2014. Materials must be consistent and easily display information for each National screening and any other promotional events.  Materials include a promotional handbill with episode list, a reception poster and template, a screening evite template and an editable print invitation. View the full branding project here. 

SOLUTION: Pull from the color palette of The Futuro Media Group and its NPR program Latino USA, also mirroring their circular logos, to uniformly maintain multiple brands with unique identities. Since the series focuses on the stories behind demographic change in the U.S., the primary design elements are basic human figures commonly used in demographic charts. The repeated circle patterns contained within the figures both mirror the logo shape and serve as a repeated design element for line dividers and borders. The text is organized and easy to navigate and edit. 

SCALE & IMPACT: Shared at screenings across the United States with series anchor, journalist Maria Hinojosa.

Driver's Education Posters

Kaitlin Archambault

DESIGN CHALLENGE: create a series of posters to hang in driving school classrooms, to convey the range of services offered by the client

SOLUTION: use a bold collection of continuous images and type to form an interchangeable panorama, conveying the possibility of movement these driving education services provide  

SCALE & IMPACT: used in classrooms for the largest driving school in the Northeast, with over 70 locations. 

IAAB Brochure & Sell Sheets

Kaitlin Archambault

DESIGN CHALLENGE: Work with Red Barn Consulting to develop a look for IAAB (Insurance Agency Accounting & Bookkeeping.) Steer clear of common accounting symbols (no calculators!) and deliver collateral that consistently communicates the brand to B2B clients. 

SOLUTION: Create a set of icons and tongue-in-cheek graphics that communicate directly to clients' pain points, skipping over dull corporate design stereotypes to create a look that is at once approachable, witty, and competent. 

SCALE & IMPACT: Distributed to prospective clients at trade shows and included in arsenal of marketing materials. 

FOUNDER'S INSURANCE CYBER POPUP

Kaitlin Archambault

DESIGN CHALLENGE: Work with Red Barn Consulting to design a large scale popup ad for Founder's Insurance's Cyber Liability services for healthcare providers, as well as an accompanying template for handouts.  

SOLUTION: Design custom vector graphics to illustrate the risk of medical data breaches, maintaining a consistent color palate and fonts matching past work for Founder's Insurance. Complement the simple graphics with clean, strong copy. 

SCALE & IMPACT: Coming soon. 

All-Star Driver Business Driver Division Brochure

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, easy to digest brochure that outlines the advantages and pain points addressed by All-Star Driver's new Business Driver Division without giving away too much up front. 

SOLUTION: Work with their marketing team to visually and conceptually divide copy into short, snappy explainers and highlight key facts. A quiz on the back of the brochure ties into the call to action and matches an interactive survey on their website. The result is simple, using only the strongest facts and leaving the focus on the call to action. Visually integrated with the followup presentation, templates, and website, also designed by Incendiary Designs. 

SCALE & IMPACT: Used as the first touchpoint in the B2B sales strategy of All-Star Driver's new Business Driver Division. All-Star Driver has over 70 locations throughout Connecticut, and was rated among the top 25 fastest growing education companies nationally by Inc. Magazine. 

All-Star Driver's Park Your Phone Drive Your Car Campaign

Kaitlin Archambault

DESIGN CHALLENGE: Design and brand a safe driving package to promote All-Star Driver's texting while driving awareness campaign, "Park Your Phone Drive Your Car"  

SOLUTION: Keeping within the existing All-Star Driver branding & color palette and in alignment with All-Star's other umbrella branding, create a hip, texting and social media-centered package that appeals to teen drivers.

SCALE & IMPACT: Thousands of packages delivered to high schools throughout Connecticut, and the movement is growing. What was initiated as a month long campaign is now ongoing, including larger distribution throughout the state and TV news coverage

9th Annual Harvard Women's Law Association Conference Collateral

Kaitlin Archambault

DESIGN CHALLENGE: Create the look (including posters and program) for the 9th Annual Harvard Women's Law Association Conference. Must be clean and modern while still professional, without seeming too corporate.  

SOLUTION: Worked with the conference organizers to develop an editorial illustration that captures the theme of the conference, the overcoming of the glass ceiling. Used a consistent and clean combination of typefaces that still referenced back to their logo and tradition. 

SCALE & IMPACT: Posters were displayed throughout the Harvard campus, and programs were distributed to all conference guests and speakers—and very well received, if we can modestly say so ourselves! 

 
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Incendiary Designs 1 Year Anniversary Campaign

Kaitlin Archambault

PRINTED MAILERS

Social MEDIA CAMPAIGN

Landing Page

Clients & Friends Email

 
 

All-Star Driver Textbooks

Kaitlin Archambault

DESIGN CHALLENGE: Design a clean, minimal driving textbook that incorporates All-Star Driver's existing logo and fonts. 

SOLUTION: Use a consistent black, white, and grey color scheme throughout. Add structure and interest within the simplicity by following a sharp vertical alignment.  Add a cool, savvy spin to a subject usually relegated to the design schemes of cartoons and vivid colors. 

SCALE & IMPACT: Distributed to teen students at over 70 locations throughout connecticut by a driving school rated among the top 25 fastest growing education companies nationally by Inc. Magazine. 

America By the Numbers with Maria Hinojosa: Clarkston, Georgia

Kaitlin Archambault

DESIGN CHALLENGE: Create DVD packaging for a series pilot on PBS. The program did not have a logo or branding. 

SOLUTION: Work with screenshots and type from the documentary to reflect its characters and tone. 

SCALE & IMPACT: Distributed to press and at screenings across the country. The program saw a 30% increase in viewers in its timeslot.