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In the Thick

Branding

In the Thick

Kaitlin Archambault

CHALLENGE: Create a logo for a four-way political podcast by The Futuro Media Group. Should be in line with FMG's current brands, demonstrating the four-way format of the show, the diverse voices brought to the table, and be very digital-minded and social friendly. 

SOLUTION: Drawing from the color palette of affiliated brands, create a logo that’s simple, geometric and punchy with room for future variation. The four patterns reference the four rotating hosts, and can be used as a frame for episode-specific imagery. Templates are easy to edit for photos, quotes, and 

IMPACT: Ranked in both the top 50 and "New & Noteworthy" news & politics podcasts on iTunes. 

PRIMARY

 

AVATAR

 

GIF

EPISODE-SPECIFIC GRAPHICS

 

SOCIAL BANNERS & TEMPLATES

 
 

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