contact us

We would love to hear from you! Please use the contact form on the right for any inquiries. 

         

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Humanizing America

Branding

Humanizing America

Kaitlin Archambault

DESIGN CHALLENGE: Create social media and web friendly branding for a new online documentary series, published by NBC News. The branding should reference the dynamic nature of America’s shifting demographics, with a tech bit of a tech tilt, and work well on screen. 


SOLUTION: Use modular tiles that work well as an overlay onscreen and over promotional screengrabs. Subtly reference the U.S. map using color and placement, and use geometric, tech-nostalgic pattern to tie together their digital presence. The color palette and typography marries with a related podcast (coming soon!), and the branding overall fits with the production company’s other brands. 


SCALE & IMPACT: This new program is growing quickly, featured widely across NBC’s website and broadcast programs, as well as through promotions & interviews on MSNBC (including Melissa Harris-Perry) and the Diane Rehm show. 

 
 
 
 

WEBSITE