DESIGN CHALLENGE: Create a branding system for Tendrel, a global professional association for entrepreneurs working to approach social issues systemically. Branding must capture the interconnectedness of both Tendrel’s members and the social systems in which they operate across the globe. The brand must cleanly combine the warmth and strength of this support system with a sense of passion, uniqueness and vibrancy.
SOLUTION: Combine a warm, vibrant palette with a clever play on traditional symbolism & patterns found in nature to share Tendrel’s work in a compelling and empowering way. Use a modular, systemic approach to design to reflect the nature of Tendrel’s work, using shape and color to empower and engage the viewer. Build a consistent but dynamic brand that members feel empowered to share.