DESIGN CHALLENGE: create a new logo for an NPR distributed radio program that has expanded and revamped its sound after 20 years covering Latino news and culture.
SOLUTION: Latin@s exist in all sorts of styles and patterns. Latino USA reflects this in their show, and should reflect it in their branding, too. Why limit them to a single logo and pattern when one color does not fit all? This design, formed of a circle referencing the Futuro brand, features an interchangeable bottom pattern that is customizable for topic areas, special events, and even open to listener submissions down the line! A uniform brand image is maintained by the overall structure, font, and main color.
SCALE & IMPACT: re-imagined a national media brand. Featured in web, podcast, billboard, print, & more.