DESIGN CHALLENGE: create a logo and style guide for documentary series America by the Numbers with Maria Hinojosa. The 8-episode series, produced by The Futuro Media Group and airing on PBS and World Channel, explores the stories behind America's quickly changing demographic landscape. The logo and connected design elements must reflect this, lend themselves to use in onscreen infographics, and look uniform alongside logos of production company The Futuro Media Group and its Latino USA brand.
SOLUTION: use abstract human figures referencing those commonly used in demographic charts. Figures vary in color, reflecting the diversity among the numbers, while the uniform lines of figures can be used to mirror the American flag. The repeated dot pattern of the figures' heads can serve as a border or pattern while referencing the overall shape of the logo and its associated brands. Color palette pulls from those of Latino USA and the Futuro Media Group.
SCALE & IMPACT: used nationally in print and digital promotions for a TV series aired by PBS and World Channel. (View some of the print collateral we designed here and here.) Created a brand that is helping to educate the masses on the cultural implications (and compelling stories) behind changing demographics in America. Watch the series on the PBS website, or check your local listings.